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Press Contact:
Regina Silvers
REGINA SILVERS PR WORKS
One Worth Street, New York,
NY 10013
212-219-1388
ReginaSilvers@earthlink.net
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FOR IMMEDIATE RELEASE
FALL 2006
Halloween Alert
Have a safe holiday with Zelco's help
Use Zelco's new itty bitty(r) TEALIGHTS to illuminate your Jack 'O Lantern
They are battery operated, and flicker with a candle-like glow
Each set of three Tea Lights comes with one red, one white and one
orange "flame"
The LED bulb never needs replacing, and the included battery provides
forty hours of continuous running time.
#00492. SET OF 3, $15.00
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FOR IMMEDIATE RELEASE
FALL 2006
NEW ZELCO PRODUCTS FOR FALL-ON SHELVES MID-NOVEMBER
Peanut(tm) Emergency Lites
Useful at home, at work, or at play, little Peanuts light up all the dark places. Easy application with the included Velcro strips let you place them under tables, shelves, or steps; in drawers, cabinets, closet corners, cars or boats. 12-hour replaceable battery is included. The bright LED bulbs last a lifetime.
MODEL NO. 47022. SRP $21.
Hands Free (tm) Bookstand
Sleek and simple book stand performs well in many different situations and venues. It's as useful in the kitchen for hands-free holding of cookbooks as
it is in the office holding material while hands are busy typing. This sturdy, steel book stand has a glossy, baked-enamel finish that wipes clean. It features five adjustable-angle positions, four non-slip padded feet that protect
furniture from scratching, and it folds flat for storage and travel.
MODEL NO. 25014. SRP $24.
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FOR IMMEDIATE RELEASE
FALL 2006
A new addition to the permanent collection
of The Museum of Modern Art, New York
In 2005 Zelco's Whistle Keylight was included in "SAFE: Design Takes on Risk" at The Museum of Modern Art, New York. The exhibition featured products designed "to protect body and mind from dangerous or stressful situations... respond to emergency situations... provide a sense of comfort and security". Most Zelco products have been conceived with precisely that intent and the Whistle Keylight is a fine example.
Now Zelco Industries is pleased to announce that the Whistle Keylight has been accepted into the museum's renowned collection, which includes useful objects, selected on the criteria of quality and significance in the history of design. The Whistle Keylight now joins Zelco's famous itty bitty(r) Booklight and the Shirt Pocket Fluorescent Lantern, already included in the MoMA collection.
The Whistle Keylight is a quick-release key holder with a piercing whistle
that will attract attention and scare off muggers and animals. It's red LED
night-vision bulb lasts forever. The 5-year lithium battery is included.
Great protection for joggers, cyclists, children and walkers.
Model No.12020. Colors: Yellow, Purple, Orange.
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FOR IMMEDIATE RELEASE
FALL 2006
Celebrate with Zelco as we introduce these two new products at the
NY International Gift Fair in August- once again presenting objects that
enhance our surroundings, while increasing our pleasure and safety.
ITTY BITTY(r) TEALIGHTS Model No.00492. $14 retail, set of three lights.
It's the little things in life that make you smile, right? Like these battery-operated tea lights that actually flicker and provide a candle-like glow without flames, wax or smoke. No need to snuff them out, just rotate the base and they turn on and off. A delightful touch for entertaining, indoors or out, they come in a set of three: one red, one white, and one orange "flame". The LED bulbs never need replacing. Battery (included) provides 40 hours continuous running time. 1.125"h x 1.3"diam.
SAFETY FISH WATER LEVEL ALARM Model No.50130. $12.00 retail.
A whimsical little tool to prevent bathtub overflow and bathroom floods. Just attach Safety Fish to the tub via its suction cup, and adjust it to the desired water level. If the water level goes above Safety Fish, a powerful beep will be heard and will continue until the water level recedes back to the safe position.
Can also be used in kitchen or laundry sinks. Available in green, blue, and pink. 4"long; string is 16.25".
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FOR IMMEDIATE RELEASE
SPRING 2006
Since the introduction of the original itty bitty(r) Booklight, close to thirty years ago, to the newest- the Slim itty bitty(r)™ LED Booklight- Zelco has maintained its position as the reader's "brightest friend".
Zelco's family of reading aids includes lights that take notes (Audio Booklight), repel bugs while you're reading (Bugs Beware), and magnify (Lumifier Handstand and LED Lumifier). Other Zelco favorites for readers include the Tripod MP3 Player Speaker, the Bookmark Dictionaries, the elegant RobiHalogen Desklight, the Rubberneck Clip-On Light, and the new itty bitty LED-Edition Booklight.
Lumifier(r) Handstand™ #22624. $30.
To free up your hands,flip out the metal leg and the product will stand on its own. High quality optical grade 3X magnifying lens with a 5X sweet spot.
itty bitty(r) SLIM LED BOOKLIGHT #11214. $35.
Retractable stainless-steel clip firmly fastens book light to the spine of any hard or soft cover book.
Audio itty bitty(r) Booklight #10061. $60.
Easy reading with 20 seconds of recording time
Bookmark Dictionary ll #90112. $60.
Conveniently thin to fit neatly into any hardcover or paperback book.
Bugs Beware(r) BBQ Light #10602. $36.
Keeps the bugs away while you cook, read, or camp.
TriPod. MP3 Player Speaker #03112. $40.
A personal player speaker, to take anywhere. Three speakers opens like a tripod to hold an iPod, MP3 player, or portable CD player.
Robi™ Halogen Desk Lamp #04014. $70.
In an angled position, Robi(tm) is the perfect task lamp for your desk. In an upright position, Robi(tm) is a table lamp that lights up your room
Rubberneck(r) Clip-On Light #41022. $10.
Sleek, flexible elastomer body bends to position light at any angle.
itty bitty(r) Book Light-LED Edition #10056. $30
Features two brilliant, heat-free LED bulbs that lasts 100,000 hours .
LED Lumifier(r) #22104. $24.
There are two LED lights: one casts shadow-free light under the lens, the other functions as a flashlight when the lens is closed.
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FOR IMMEDIATE RELEASE-
TO BE INTRODUCED AT THE NEW YORK
INTERNATIONAL GIFT FAIR
JANUARY 29 - FEBRUARY 2, 2006
Zelco introduces the world's first SENSOR LED FLASH LIGHT
Zelco, the creator of the "itty bitty" Book Light, and a leader
in portable lighting for thirty years, is pleased to introduce the flashlight
of the future: SENSOR LED FLASH LIGHT.
This latest innovation from Noel Zeller features a newly developed
light-touch sensor. A mere tough of the hand activates the dual,
super-bright LEDs. A manual override allows the light to stay on, or off until you need it. The ultra-bright light can be seen a mile away, and the two LED bulbs will last 10,000 hours. The two AAA batteries (not included) provide 17 hours burn time.
Like other Zelco products, the SENSOR™ LED FLASH LIGHT is a compact, well designed, serious tool. It fits neatly in pocket, purse, glove compartment or brief case: ready when you need it.
See it at the New York International Gift Fair, Booth 3920.
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FOR IMMEDIATE RELEASE
WINTER 2006
Zelco Industries begins the new year with some thoughtful and clever gift choices... from the very popular TriPod Speaker for music lovers who want to get those headphones out of their ears, to the Back Flip Tool Kit (with its own LED Flashlight). Zelco, of "itty bitty" Booklight fame, can always be counted on for the latest and most useful lighting technology: the elegant new LED Slim Booklight and the small but powerful LED Sensor Flashlight. All are perfect for traveling.
TriPod. MP3 Player Speaker
Model 03112,03122. $40.
This pocket-sized unit with three speakers opens like a tripod to hold an iPod, any MP3 player, or portable CD player.
"itty bitty"(r) Slim LED Booklight
Model 11214. $35
Features dual, super bright, cool white lights that never need replacing. Retractable stainless-steel clip firmly fastens book light to the spine of any hard or soft cover book.
Back Flip™ Tool Kit
Model 07024. $20
With the touch of a button, the cover automatically rotates open, bringing the mini kit to an upright position. Fast access to one Super-bright LED Flashlight (batteries included), two Flat Head Screwdrivers, and two Philips Head Screwdrivers.
Sensor™ LED Flashlight
Model 44122. $15
A mere touch of the hand activates the dual, super-bright LEDs.
The ultra-bright light can be seen a mile away, and the two LED bulbs will last 10,000 hours.
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FOR IMMEDIATE RELEASE
NY INTERNATIONAL GIFT FAIR / ACCENT ON DESIGN
JANUARY 29 TO FEBRUARY 2, 2006. BOOTH 3920-4021
New! Introduced at The 2006 NY International Gift Fair
Lumifier(r) Handstand™
Model 22624. $30 Retail. In stores April 2006.
The Lumifier Handstand has a protective rubber body that is comfortable to hold. To free up your hands, flip out the metal leg and the product will stand on its own. The flexible neck can bend
to many handy positions. The Lumifier Handstand is a high quality optical grade 3X magnifying lens with a 5X sweet spot for fine
detail work.
Sensor™ LED Flashlight
Model 44122. $18 Retail. In stores February 2006.
A mere touch of the hand on the sensor strip or the override button activates the dual, super-bright LEDs. The Ultra-bright light can be seen a mile away, and the two LED bulbs will last 100,000 hours.
Recent Innovations in 2005
from Zelco Industries
TriPod. MP3 Player Speaker
Model 03112. $40 Retail.
This pocket-sized unit with three speakers opens like a tripod to
hold an iPod, MP3 player, portable CD player, or any audio device
with a 3.5 mini-jack output. A personal player speaker to take anywhere.
itty bitty(r) Slim LED Booklight
Model 11214. $35 Retail.
Retractable stainless-steel clip firmly fastens book light to the spine of any hard- or soft-cover book. Back Flip Tool Kit
Model 07024. $20 Retail.
With the touch of a button, the cover automatically rotates open, bringing the mini kit to an upright position.
Lumifier(r) FLX Desk Lamp
Model 22524. $40 Retail.
The perfect combination of light and hands-free magnification.
The high-quality, optical grade 3X magnifying lens with 5X sweet spot will assist with your reading, sewing, arts and crafts, fly-tying, etc. Add an adaptor (#11428 $12) and use it as a desk light.
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FOR IMMEDIATE RELEASE
FALL 2005
Three new ideas for gift-giving...
Zelco has refined and updated some useful tools we all
can use to read, repair, illuminate, or magnify.
"itty bitty"(r) SLIM LED BOOKLIGHT Model 11214. $35
Shouldn't every book light look this good? The world's first, finest and best-selling collection of book lights gets an exciting new edition. The "itty bitty" Slim LED Booklight features dual, super bright, cool white lights that never need replacing. The "one-touch" mechanism allows easy extension of the adjustable gooseneck arm for customizing and adjusting your light. Retractable stainless-steel clip firmly fastens book light to the spine of any hard or soft cover book.
LUMIFIER(r) FLX Model 22524. $40
Hands-free Illuminating magnifying lens. 4" diameter magnifying lens with lifetime super bright LED lights bring any object into focus. Bend and position the 12" flexible neck for comfort. Armored in rubber!
The perfect combination of light and hands-free magnification. The high quality optical grade 3X magnifying lens will assist with your reading, sewing, arts and crafts, fly-tying, etc. For fine detail work use the 5X "sweet spot".
BACK FLIP™ TOOL KIT Model 07024. $20
The mini flashlight & tool set with all the right moves. With the touch of a button, the cover automatically rotates open, bringing the kit to an upright position. Fast access to 1 Super-bright LED Flashlight (batteries included), 2 Flat Head Screwdrivers, and 2 Philips Head Screwdrivers. Cover opens automatically with a smooth hydraulic action.
And these three recent lamps...
indoor and outdoor gems of design and utility.
AMAZING LED RADIO LANTERN Model 43084. $40
This amazing new lantern, perfect for camping, backpacking, emergencies, recreation, boating, the patio and more, is also a powerful AM/FM radio. The unit folds out for use, and collapses to just 5 inches for space-saving storage. For energy-efficient, indoor-and outdoor lighting, there is nothing quite like the five ultra bright LEDs.
4 AA batteries (not included) have a burn time of over 25 continuous hours.
ROBI(tm) HALOGEN DESK LAMP Model 04014. $70
Robi(tm)is an elegant and versatile desk lamp with amazing technology. Its innovative magnetic clutch allows the arm to be fully extended without the need for springs or cables. The long-lasting, energy- efficient 35 watt Halogen bulb produces light output equivalent to a 150-watt bulb: a clean, white light that reduces eye fatigue. In an angled position, Robi(tm) is the perfect task lamp for your desk. In an upright position, Robi(tm) is a table lamp that lights up your room.
LED BBQ LIGHT Model 61014. $40
Barbecue in the dark with his rugged, battery-operated, high-intensity LED light. Heat-resistant, stainless-steel construction provides durability and style. Ten ultra-bright, cool, energy-efficient LED's provide 100,000 hours of exceptional light for grilling, camping and more. Wireless and weather resistant, it's perfect for indoor and outdoor use.
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FOR IMMEDIATE RELEASE
FALL 2005
Just introduced at the New York International Gift Fair
and in stores Mid-November: A very clever gift for owners
of iPods and MP3 players
MP3 Player Speaker-
Take it anywhere
TriPod. MP3 Player Speaker
Model 03112/03122. $35.
This is a pocket-sized set of three speakers that opens like a tripod to hold an iPod, any MP3 player, or portable CD player. It's battery powered (just one AAA, not included); will provide ten hours of use and can go anywhere your iPod goes! You get speaker convenience for a fraction of what these attachments generally cost. TriPod is compatible with any audio device with a 3.5 mini-jack output.
A terrific gift for anyone who owns a portable music player.
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FOR IMMEDIATE RELEASE
FALL-WINTER 2005
ZELCO DESIGNS FOR SAFETY
Safety and convenience have always been a focus of Zelco's product design. Now, Zelco Industries is pleased to announce that three of their innovative accessories are included in the current exhibition "SAFE: Design Takes on Risk" at The Museum of Modern Art, New York.
The exhibition features products designed... "to protect body and mind from dangerous or stressful situations... respond to emergency situations... provide a sense of comfort and security". Most Zelco products have been conceived with precisely that intent. Whistle Keylight features a piercing whistle, red LED night-vision bulb, and quick-release key holder; Tote Guard, the Table Hanger with Theft Alarm, keeps totables handy, unobtrusive, and safe; Lock-Up, the
Take-along Door Lock, offers ultimate security in hotel rooms, dorms and bedrooms.
In addition to the products included in the exhibition, Zelco produces
a variety of accessories that promote one's sense of security and comfort when traveling, at home, outdoors, or during weather emergencies. See the enclosed material for more information about these "Safe" Zelco products: The Amazing LED Radio Lantern, a
powerful am-fm radio and mini-lantern, folds out for use, and collapses to just 5 inches; The award winning Flexible Flashlight, an ideal task light, long reach light, and clip-on light, lets you bend a high-intensity beam of light anywhere you want it; The rugged LifeAid Sport, your personal survival aid for outdoors, has a shrill whistle, dual beam LED flashlight with optional strobe, and sealed compass and thermometer.
Now, more than ever, Zelco's safety products are timely for self protection, comfort and convenience: thoughtful and caring gifts.
WHISTLE KEYLIGHT No.12020. $13.20
LOCK UP No.10650. $24
TOTEGUARD No. 09006. $18
AMAZING LED RADIO LANTERN No. 43084. $40
LONG REACH FLEXIBLE FLASHLIGHT No. 90003. $20
LIFE AID SPORT No. 40284. $25
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FOR IMMEDIATE RELEASE
FALL-WINTER 2005
ZELCO DESIGNS FOR SAFETY
Recent designs
from ZELCO have broadened
the choices for holiday gift
selection with these exciting
innovations in technology
and creativity. Like all Zelco
products, utility, ease of
operation, and craftsmanship
are the guidelines for these
items… and they make
a fine present-
The biggest
buzz of the season is clearly
the BUG BEWARE MOSQUITO-REPELLING
BARBECUE LIGHT. A terrific
innovation that emits sounds
that imitate the biting mosquito's
natural enemies, it creates
a bite-free zone around your
barbecue table, or wherever
the light is placed. The evening
cook-out is saved! $30.
The BOOKMARK
DICTIONARY is a gem of compact,
clever design… a digital
dictionary that's slim and
light-weight enough to use
as a bookmark; that's convenience!
It's also a calculator and
a programmable alarm clock.
Travels well. $40.
Just re-designed
in a larger, tabletop edition,
the OPTICLOCK II is the complete
waker-upper: It magnifies
the clock face and has built-in
light, a snooze alarm, and
a tilting head… easier
to see in bed. $30.
Now being introduced,
the AUDIO LUMIFIER is another
Noel Zeller special: a slide-out
2x magnifying glass that lights
up and has a digital recorder
for notes or reminders. It
talks back! $29.
FOLIO: THE LIGHTED,
CLIPBOARD BOOKSTAND is a portable
work-station for taking notes,
and for hands-free reading.
It has a retractable Zelco
Booklight and storage compartments
for pads, pens, clips, etc.
Keep it in the car or brief
case. $40.
Please examine
the enclosed descriptions
of these ZELCO products. If
you agree that these holiday
gift suggestions would be
of interest to your readers
and suitable for a feature
you are planning, then please
give me a call. I can supply
additional information such
as retail outlets in your
area, images, or arrange for
samples for photography.
Regina Silvers: 212-219-1388
or reginasilvers@earthlink.net
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